Feature, NYFW, On the Set

Herve Leger

February 18, 2015

Herve Leger – There is only two words to describe their shows and that is pure hectic, but for many good reasons. Similar in ways to BCBG, Herve Leger is not a brand that will create practical and comfortable it is created for seductive women that crave’s attention. Alluring and sexy, Herve Leger has grown into a fashion empire dressing only the elite and beautiful there really is nowhere to hide in these dresses. I would not suggest it to everyone, although they are beautiful it takes a certain physique and confidence to rock these dresses. This was my third season working behind the show for fashion week. It’s the only one I truly get nervous about. The brand draws so much attention from press and photographers, it really can be overwhelming when trying to line up over 20 girls some even with two looks. The dresses are beyond tailored and figure hugging so this can add pressure for both us and the models especially when there is a tight line up, there is no room for mistakes! Max and Lubov are always backstage and making sure the girls are looked after which is very important, as most designers don’t. Pure perfectionists it really shows, not only having one successful clothing line but two Max and Lubov really are a true power couple.

For this February, I saw slight changes to their infamous dresses, which usually have a small selection of colors in numerous styles. However this year Max and Lubov incorporated lavish embellishments and beading. One of my favorite looks for the show was a beautiful black dress incrusted with vibrant yellow, green and blue beading. They carried similar detailing to several designs one in particular was a blue jacket and skirt that threw the attention of not only myself but also every photographer in the room. I adore this one in particular instead of embellishing the jacket on a matted color like the previous dress this particular outfit already had and amazing contrasts of colors from the fabric alone. I have no doubt that this season Max and Lubov have added to their fan base. Hope you ladies enjoy my back stage pictures.

Stay Lawless,

Niamh X

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