Feature, NYFW, On the Set

New York Men’s Fashion Week

July 18, 2015

I am so sorry ladies it’s been a while since my last post but all for good reasons. I’ve just got back from San Francisco, meeting up with family and my little brother was definitely a trip to remember. Traveling is not something I am overly fond of, simply for the ordeal of getting from one place to another while carrying every shoe you have because of course, we can all wear 15 pairs in the space of 5 days. I know I’m not the only one guilty of this crime. However, I was very eager to get back to New York, only to find out it was Men’s New York Fashion Week but with this season, my position on Lynne O’Neill’s team would move up from lining the models up, to actually pushing them onto the runway. It may seem very minor to some but honestly I was very honored to be given this responsibility.

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Designers spend months and hours on end, with their team to create the strongest collection to showcase their name. Its crazy to think that months of strenuous work all comes down to two minutes on the runway, so it is vital that every model is in place and that each look is precise to the look board. For this season, I just made it just in time, with the delays to my flights from San Francisco for Duckie Brown, Todd Synder and my very first Parke and Ronan show. Lets just say it was an interesting experience, would never want to be cheeky !! Duckie Brown as always is very quirky and for me I always find one or two pieces I would love to wear for myself. Todd Synder is a “man’s man” creating a collection that is inspired around the classic Saville Row gentlemen. I adore Todd not only for his creative vision with each collection but his professional manner behind the runway. He really is the only the designer that I have ever seen to maintain his nerves and if there is any, its always disguised by a smile. I love working for his shows, it makes such a difference when working with a designer that is not only confident in his team but also with his designs, making the show for everyone a lot more enjoyable.

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Parke and Ronen is one show that always grabs my attention, not only for their collection but also for their selection of models. It’s been twenty years since there has been a Fashion week dedicated to the boys. Getting to chat to them back stage, they said they were really delighted because normally photographers are always more focused on the girls. “This year there has also been more designers taking part ” a group of the boys said it really is better this way for them but that September will be an interesting transition for the girls. Having worked three seasons in the Lincoln Centre, I was also nervous to see how shows will be juggled between various locations. I hope you enjoy my snaps from behind the scenes and make sure to check out the Parke and Ronan show, I was so proud of how our line up turned out, this was my very first time so I was thrilled with how it turned out but of course, thank you to the boys for making it that extra bit special making my job easier. See you all in September !!!!


Stay Lawless,

Niamh X


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