Spring Summer 2018 at River Island offers quirky and unique reinventions of the season’s trends. With our fit for every occasion separates through to essential beach-babe attire, each piece exhibits River Island’s high street luxury allure whilst celebrating ethnicity and street culture. Unveiling an array of contrasting fabrics, textures and prints to create decadent and drastic dimensions for the season ahead.
80’S GRAPHIC is still shining through into the new season. The colour palette is stripped back to minimal monochrome, with the focus being on power dressing. Using oversized jewellery, white on white suiting and sultry frills, the collection oozes glamour with a casual edge. Styled with noteworthy logo-bearing bags and Parisian-esque berets, accessories take centre-court with bright bursts of colour.
Larger-than-life silhouettes in muted tones give a masculine feel to BIG EASY. Utility dressing is amplified by playing with proportions to accentuate and draw attention to the midriff. Show-stopping waistlines with paper-bag designs, tiny bracelets under billowing jackets and soft but crisp cotton create a tweaked yet refined look. LUXE ETHNIC touches on artisan influences. It is made up of modern, handcrafted pieces incorporating pops of lace, tassels, embroidery and paired with raffia bucket bags. Smocked ruffle tops are paired with cotton trousers and shirts are deconstructed for a modern take on a timeless classic.
With the new season comes a melange of diverse textures and fabrics. Plastic and vinyl bring a shine and sheen element into the mix with KITSCH KOKO. Layering transparent plastics in pastel hues onto frayed tweeds creates an intricate balance of an advanced futuristic feel and natural textures. Colours are vivid and bold and styling is finished with patterned bow-knotted headscarves.
Denim is revamped and reinvented to create SWEET STREET. Jackets have been reconstructed into cropped tops and the classic baker boy hat has been given an urban upgrade. Silky pyjama- inspired pieces in cloudy pastels add a delicate touch to the rawness of the LA-inspired product. Tracksuits have been overhauled and turned into a very chic wardrobe staple that can be dressed up with a sharp blazer or worn together with a matching set to create the ultimate off-duty vibe.
Head-to-toe collaging in bright shades make up PRINT CLASH. Montages of checks, contrasting stripes and complex graphics indicate more is most definitely more. Geometric shapes compliment delicate florals, whilst powerful animal prints dazzle next to original khaki camouflage. Rules are ignored and anything goes.