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River Island

Feature, Lifestyle

River Island A/W 2017

June 27, 2017


Hello again,

It has been a while. I have been working on a few exciting projects that I will later share. But until then I wanted to share my latest whereabouts last Wednesday ‘River Islands A/W17 Preview.’ For the last three seasons, River Island shoe collections have taken over my room literally. There are eight shoe boxes in my wardrobe not including several others decorating my floor this very minute. It’s hard to resist a cute pair of boots especially when they are sixty euro. No matter what the style or current inspo, River Island has always maintained an affordable choice. This collection will be no different.

One important part of my job is to always stay ahead of each season which I love. It is no hidden secret that the autumn winter months are a full-time party. For me personally, when I think of party wear the 70s jumpsuit quickly passes my mind. However, another iconic era that transformed the disco era was the 80s. Metallic frills, bold silhouettes (including the permed hair) made this a memorable decade in fashion. River Island has embodied some of these timeless elements creating a collection that can be adored by many. If you love exaggerated sleeves, vibrant colors and a touch of faux fur then this collection is for you. I have not yet been given a date when the first pieces will be released however I predict August would be a time to start looking. I hope this has given you ladies something to look forward to and of course…

Stay Lawless,


Feature, Lifestyle

Dress for the Occasion

April 25, 2017


River Island our excited to announce the launch of “Dress for The Occasion”. A collection designed with with a romantic and sultry feel. So ladies if you have an up and coming event that you wish to impress this week is the time to visit your nearest River Island store. I have seen these dresses in person and I honestly was blown away, truly. Two in particular that would be perfect for a bridal dress, veil not included. I am not over exaggerating this collection is spectacular but it is limited edition so don’t hold back. Nothing haunts us ladies more than a dress we did not buy. You have been warned.

Stay Lawless,

Niamh X



1.    Frilled white layered halter dress – 269 euro

2.   Beaded Cape – 100 euro

3.   Floral embroidered dress/long sleeve – 94 euro

4.   White halter neck jumpsuit – 161 euro

5.   Coral dress – 161 euro

6.   Floral maxi dress – 107 euro

7.   Beaded long sleeve dress – unknown price

8.   Grey frilled maxi dress – 95 euro

9.   Floral caped dress – 114 euro

10. Floral off-shoulder dress – 94 euro

Feature, Lifestyle

River Island S/S 2017

February 4, 2017


The perks of being a stylist are endless, besides having the excuse of continuously buying for our so called kit, you are your own boss. What’s not to love about that ? Creative directing and styling has always been my dream job and although I am new to the fashion and film business, just four years to be exact. It’s a weird but wonderful feeling to wake up knowing I’m doing what I love. To be a good stylist you have to stay ahead of the game and always educate yourself, whether it is the latest designer, model or photographer but let me get to my point. One part of my job is to attend Press days and my latest one was for River Island 2017 S/S (Spring/Summer) Collection. I know poor me; I had to scroll through endless rails of summer dresses, floral skirts, and beach cover ups, which have yet to be launched in stores. I think you can sense my sarcasm.

Personally I don’t remember a time where I have never walked out of a River Island store and had not lusted over a piece of jewellery or clothing. When I was a teenager it was all about the River island bag. I still remember the very first one I purchased. It was pink with a thick sporty strap and the heavily embellished key chain. Every girl had it.

Not much has changed because for this spring, it’s all about pink, pink and more pink. Styled with a little stripped blouse and embroidered jean, I believe River Island have nailed it this season. It’s so funny this time of year, we are still in hibernation mode and the sheer mention of a bikini puts all us ladies into a complete panic, well for me it does. However when buying beach wear,  RI is always my first choice and this season is no different, it’s the best motivation we could ask for the fast approaching summer season.

Kimonos are normally my preferred piece to buy from RI and although they have a fabulous selection I feel completely in love with a particular bikini seen above. Gingman is everywhere this season and why not its beautiful. Whatever you decide to buy this summer its reassuring to know we will be the best dressed on holidays thanks to River Island.

Stay Lawless,

Niamh X

Feature, Style by Lawless

River Island A/W16

October 16, 2016
Feature, Lifestyle

River Island Christmas Preview

September 12, 2016

Hi ladies, I know it’s been so long since my last post, but all for the best of reasons. The last two weeks have been hectic with friends visiting from New York and styling shoots for Sunday World and ‘Miss Ireland Rocks’. I’ve counted it all up and in the space of two weeks I have styled 200 outfits. Yes, it doesn’t seem real, but if you love it you don’t even realize it I guess.

What’s more, in the middle of all this craziness I got invited to River Island Christmas preview. Ladies, save right now because trust me, YOU’LL WANT IT ALL! This year River Island has created a Christmas collection that is very diverse and explores many different fashion eras from the 90s clueless skirts, 80s sequent dresses and paisley patterned suits with the addition of 70s jumpsuits. The 70s and 80s are two of my favorite eras for fashion as they were bursting with color and intricate patterns.

More recently, winter collections have consisted of continuous versions of blacks, burgundy and green and thankfully that has changed this season. River Island has embraced these elements and has infused these iconic decades of design into one that is colorful, bold and fun. I think its safe to say that River Island will be a Christmas favorite this season for many. So gentlemen you may know were to start looking for your significant other. It will be very hard to get it wrong.


My favorite had to be these amazing knee high gold boots. They will be limited addition online and seen in selected stores. A price has not been given as of yet, but buyers estimate they could price between 110-160 euro. So they’re the first item to be added to my Christmas wish list.


My second favorite was a knitted colored blocked dress. These dresses are not normally a fit I would warm to easily simply because I love to have my arms covered. I think most of us ladies do. However, this dress ticked all the remaining boxes for me personally as it was fun and colorful. Therefore, to solve my problem, just throw on a long mac coat or leather jacket and problem solved.


My third was a velvet bag that would be perfectly matched with the gold boots and a black velvet dress. Most of the bags this season are very similar to Gucci embroidered bags. Luckily for us, River Island has taken note of this trend and made it an accessible piece for every wardrobe. What ever you decided to buy it you are guaranteed to wear it over and over the Christmas holidays. Oh and yes sorry for mentioning Christmas but fashions always one step ahead and so should we.


Stay Lawless,


Niamh X